Book trails brothers' feud that fueled Adidas and Puma (AP)

[riky]

Book trails brothers' feud that fueled Adidas and Puma
    (AP)

 

AP - "Sneaker Wars: The Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport" (HarperCollins. 400 pages. $26.95), by Barbara Smit: Family feud hardly described the bitter relationship between Adi and Rudi Dassler, two German brothers who started a shoe company in their mother's laundry room that later became Adidas.


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