Kantar: Apple is the world’s most valuable brand, Google and Microsoft follow

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Kantar: Apple is the world's most valuable brand, Google and Microsoft follow

Kantar's BrandZ report for 2025 crowned Apple as the world's most valuable brand. Cupertino is now valued at $1.29 trillion, which represents a 28% year-on-year growth for its brand value. Kantar uses a proprietary three-step process to calculate brand values, with the resulting figure being based on consumer perceptions and financial performance.


Apple is the world's most valuable brand for the third year in a row and the first to surpass the $1 trillion brand value mark. Google ($944.1 billion) and Microsoft ($884.8 billion) round out the top-three brands by value. Amazon ($866.1...

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