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Location-Based App Is It’s Own Mobile Campaign…

Started by blogger, May 01, 2008, 02:10:25 PM

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Location-Based App Is It's Own Mobile Campaign...
      


For anyone who paid attention to the 2008 Boston Marathon, there was a unique technology put in place for the first time that turned out to be a great mobile-based marketing campaign in and of itself.
A company called MyAthlete recently licensed a GPS technology from a company called GTX corp and incorporated it into a [...]
         

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