The yin and yang of TV ad pricing

[staff]

The yin and yang of TV ad pricing
      

Why have prime-time network TV advertising prices been so strong in the scatter market — up in the double digits — after a rather lackluster upfront in 2007?
ABC’s head of sales, Mike Shaw, offered a few answers for the discrepancy between the shorter term scatter market and the longer term upfronts.  But he said a lot of it [...]
         

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