Mobile Marketers Beware… The Feds are Coming.

[blogger]

Mobile Marketers Beware... The Feds are Coming.
      

The Federal Trade Commission has announced its intention to "carefully monitor" the booming business of mobile marketing in an attempt to eradicate or at least reduce misleading or inequitable content offers. The FTC has issued a warning to mobile content providers that they must "fully disclose costs incurred when consumers download or click on mobile [...]
         

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