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Posted by m36d2w7y
- January 07, 2011, 03:09:43 PMRemember when you shopped at the corner store where the owner knew all his customers by name? He knew your tastes and needs and could often predict what you'd buy. And you rewarded him with your continued custom and loyalty. People often lament the loss of this personal touch in business. After all, it's hardly possible for a company with a vast product line and a global customer base. Well think again, because Customer Relationship Management (CRM) allows you to create that personal touch and gain the trust and loyalty of your customers. Read on and find out how.
Customers are the greatest asset your business has so it makes sense to take care of them as much as possible. For one thing,You are not allowed to view links. Register or Login, serving existing customers is very cost effective in the long run (acquiring new customers costs up to five times as much as serving existing ones). What's more, this reputation for service enhances your company's reputation which leads to even more business. It's a win-win situation,You are not allowed to view links. Register or Login, but how do you manage it in the modern complex business environment? That's where CRM comes in.
With its origins in database marketing,You are not allowed to view links. Register or Login, Customer Relationship Management (CRM) is essentially a strategic use of IT to develop your relationship with your customers.CRM software uses sophisticated data analysis to glean insights into customer behaviour and requirements. This lets you so determine their precise wants and needs. And equally importantly, it makes sure that information is in the hands of those who actually deal with your customers so they can deliver what the customer wants and needs.
To illustrate the value of CRM to your company,You are not allowed to view links. Register or Login, we'll look at three major applications: sales force productivity,You are not allowed to view links. Register or Login, customer service, and marketing effectiveness.
CRM boost sales force productivity in many ways. Firstly, it provides accurate the up-to-date information that the sales force needs. But strategic CRM also provides the tools to put that data into use. This empowers your sales team. They can now focus totally on the customer's needs without being distracted by the mechanics of the operation.
For this to happen, you need a CRM solution that enables your sales operation to share information. This will allow them to instantaneously create custom quotes and proposals and configure products and services to meet customer needs. It's essentially a matter of personalization and all part of providing an exceptional customer experience.
Customer Relationship Management:How CRM Can Boost Your Bottom Line
Customers are the greatest asset your business has so it makes sense to take care of them as much as possible. For one thing,You are not allowed to view links. Register or Login, serving existing customers is very cost effective in the long run (acquiring new customers costs up to five times as much as serving existing ones). What's more, this reputation for service enhances your company's reputation which leads to even more business. It's a win-win situation,You are not allowed to view links. Register or Login, but how do you manage it in the modern complex business environment? That's where CRM comes in.
With its origins in database marketing,You are not allowed to view links. Register or Login, Customer Relationship Management (CRM) is essentially a strategic use of IT to develop your relationship with your customers.CRM software uses sophisticated data analysis to glean insights into customer behaviour and requirements. This lets you so determine their precise wants and needs. And equally importantly, it makes sure that information is in the hands of those who actually deal with your customers so they can deliver what the customer wants and needs.
To illustrate the value of CRM to your company,You are not allowed to view links. Register or Login, we'll look at three major applications: sales force productivity,You are not allowed to view links. Register or Login, customer service, and marketing effectiveness.
CRM boost sales force productivity in many ways. Firstly, it provides accurate the up-to-date information that the sales force needs. But strategic CRM also provides the tools to put that data into use. This empowers your sales team. They can now focus totally on the customer's needs without being distracted by the mechanics of the operation.
For this to happen, you need a CRM solution that enables your sales operation to share information. This will allow them to instantaneously create custom quotes and proposals and configure products and services to meet customer needs. It's essentially a matter of personalization and all part of providing an exceptional customer experience.
Customer Relationship Management:How CRM Can Boost Your Bottom Line