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Posted by wlsqfjaru
 - April 11, 2011, 08:50:20 AM
Suning to be the   
 
2005 年 5 月 1 on the afternoon, and friends to buy a digital camera and air conditioning. Electrical industry and I am a better understanding of the appropriate circulation of Suning Appliance has always had good impression, for example, most of my appliances and mobile phones are purchased from the Su Ning, combined with only one near the home appliance chain stores nationwide, so To save time, we went straight to the Suning Appliance. During some of the experience led to my Suning Appliance's

we first came to the digital counter, selling digital cameras is a young man named Kim,You are not allowed to view links. Register or Login, wearing glasses, very good service attitude, and more professional style of conversation, we soon had their trust, and identified digital camera brand and model. After opening a small ticket purchases, I went to pay. Of Bi Suning Appliance vigorously promote the I had to stand behind the crowd moving slowly forward with the move. After waiting for about ten minutes, I heard the side of a service, said: waiting for customers near the cash register to pay more, mind suddenly produced a

through this simple phenomenon, we can see the stores of Suning Appliance to its employees need to do further training to enhance their sense of responsibility, the Suning's And, despite the line up right and proper payment is a modern thing, but if customers can not consciously do it, Suning Appliance's customer service staff should supervise the payment queue. This is not only beneficial to customers, allow customers to process payments still feel the article, the cashier will not be Unfortunately, the scene of the cashier looked

Subsequently, we came to the third floor air-conditioning sales area. Select the appropriate type of air conditioning and MD, I advice to the MD when the air conditioning Purchasing Guide to install air-conditioning, she said a week later. I feel wrong, then ask. written on a single installation, In fact, the installation time of its first consideration should be good, first do not require the identification of specific installation date, the minimum should give the customer a closed installation time, such as within a week, and can not give an open installation time, such as 7 days later. Just think, if the key issue of installation time, can not give the exact answer, then the long run, their level of service and how to improve? Later, I received a phone call telling me that on May 8 shipping and installation.

Then, in the third floor of the cashier, I saw a similar scene with the first floor, but there are two differences. First, the third floor there are three cashiers cashier's position, in the middle without a cashier, them the more crowded the situation worse. Through this phenomenon, we can imagine: this Customers wait in line to urge the payment, then the scene of the scene be like? How the customer shopping experience? Will higher customer satisfaction? Further thought, if each layer can be more than a temporary cashier, what will be the result?

By the way, when the rainy overcast day, Suning Appliance can make use of this opportunity to put the make purchases in Of course, this is a very simple little things, they are easily ignored, but the cost of doing so is very low, the effect is certainly very good, because customers on.

addition, according to Obviously, Suning has accelerated the pace of expansion in Zhejiang chain to consolidate its position in the appliance market in Zhejiang. In this case, Suning Appliance's reduce the overall costs of the customer shopping, not just the economic costs of reducing customer shopping, because inevitably increasing customer requirements, competition is bound to become increasingly intense, In fact, as long as the combination of the actual situation around the store, customers more carefully consider subtle interest in the customers, reducing customer shopping comprehensive cost, Suning Appliance can be satisfaction.

Finally, I wish the rapid expansion of Suning Appliance, all the way!  Su Boning be sharp to 

Hsieh Fu Liang, Zhuo Yuan brand (www.achievebrand.com) Planning Director, aged 19, graduated from East China Normal University Business School, 22-year-old became the International Registration of senior business planner, brand planning theory of human nature founding and practice experts, good at