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Posted by 28x22z85
 - December 15, 2010, 12:03:25 AM
Last, you want to TELL the customers SPECIFICALLY what to do in order to take advantage of your offer RIGHT NOW. This is crucial because if you do not get them to take action NOW the entire page was for nothing. Finally, for those who are about to decide not to buy you will want to have a powerful PS which inspires them to act NOW.
After overcoming the objections,You are not allowed to view links. Register or Login, you move on to the testimonials. If you do not have these right away,You are not allowed to view links. Register or Login, you can have some people who you know try out the product and write reviews,You are not allowed to view links. Register or Login, you can also ask for expert reviews in the same way. The next step is risk removal; this means that you have some kind of a guarantee to protect the customer's purchase. If you really want to do this one well, you can do more than give their money back. After all, the greatest loss in using a product which does not work is your investment of time.
After the customer is in the emotional state which you have created,You are not allowed to view links. Register or Login, you need do use some facts and figures. The major issue to you will be to overcome objective, which is not willing to spend money on your product. You will not find any difficulties with that if you have done the previous steps well.
Once you have the visitors attention, you move on to making the pain of the problem real and raising awareness of what may happen if something does not solve their problem. The next step is to tell a story and to sell the emotional benefit of getting rid of the pain or solving the problem from steps one and two. When it comes to the story, you want to paint a picture in order to get the customer involved on an emotional level.
The process for creating a compelling sales page follows these steps: Attention, Pain, Story, Logic, Overcoming objections, Testimonials, Risk removal, Action, Power PS. These nine steps provide the skeleton which you can use to construct a great sales page. To begin with: Attention is creating a powerful headline which involves an emotional benefit or which addresses some kind of pain or problem which the product is going to solve.
Are you looking for ways of converting your visitors into sales? If you want to be successful online, you need to realize that converting involves more than just a traffic flow and you are about to discover how to create words that will sell for you.
Copywriting Tips to Increase Sales