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Yes, But -- My Business Is Different
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This is the mantra that I here oftentimes from people who prefer to make excuses vs. those who look for solutions. I know I sound a little harsh but that is the reality of it.
To explain further, one of my businesses provides one-on-one and group marketing, business, sales,nike air force jordan (http://www.shoessouthafrica.net/nike-air-force-one-shoes-shoessouthafrica_268), and personal development coaching to entrepreneurs. You can imagine what a variety of people we deal with - and what interesting types of entrepreneurship is growing out there.
One night after our monthly meeting, a participant came up to me visibly worried about his business and wanted some advice. I started to go over the information we had covered that night during the meeting. However, he kept saying, "that won't work, blah, blah, blah. No, I can't do that, blah, blah, blah. See,converse shoes (http://www.shoessouthafrica.net/converse-shoes-shoessouthafrica_604), my business is different, blah, blah,air max shoes (http://www.sportsshoesnz.com/nike-air-max-shoes-shoesnznewzealand_1), blah."
His business is different?
We continued talking. He kept on with the same line.
I counseled him that it would be much more advantageous for him to look at what I was advising from a different perspective. I urged him to stop the "no" response to coaching suggestions.
Yes, there it is - his strongest choice was/is to figure out how to apply what I was advising to his business instead of figuring out how it won't work. It's the choice to *not* react to business advice or coaching, right away, with "Yes, but"
We went on talking in this (dead end) vein for a while longer and finally I had had enough and bid him a good night (and good luck). Truly, I am very passionate about entrepreneurship and honestly want to help, but when I meet people like that I have little or no sympathy when their business fails.
I see this "not in my business" attitude with IT service firms,asics nz (http://www.sportsshoesnz.com/asics-shoes-shoesnznewzealand_311), as an example. I assert that's why the marketing in the tech industry seems so similar and undistinguishable. This theme might be why, when someone like me (someone a little different, marketing-wise) comes along, people can tend to want to stay in their comfort zone. They can begin their litany of, "Yes, but."
So what is the lesson for you?
There is a wealth of information out there. Not just from me but from others. I had referred to the tech industry - but it could be about another industry, or about consumer marketing vs. B2B marketing, any number of areas.
The point is,converse uk (http://www.sportsshoesnz.com/converse-shoes-shoesnznewzealand_382), you can spend all day telling me or yourself how something won't work. I guarantee you that type of thinking won't make you any more successful in running your business or making sales or being a better marketer. Figuring out how to apply lessons from other areas of business and life will make you rich or successful in business. I guarantee it. If you keep that solution-oriented attitude you will succeed.