Who’s the Big Kahuna in Mobile Marketing?On Wednesday, Kahuna announced what the mobile marketing automation company is calling a “significant expansion” of its platform. Kahuna’s new AtoE Testing and Push Response Tracking tools serve up “unprecedented insights” into the effectiveness of mobile marketing campaigns, allowing marketers to “deliver the right message at the right time” to grow app usage and revenue. […]
Source: Who’s the Big Kahuna in Mobile Marketing? (http://feedproxy.google.com/~r/MobileMarketingWatch/~3/DvDOo7GUz20/)