The Hottest Thing at SXSW 14? It’s Gotta Be iBeaconOne of the hottest technology trends of this year is definitely the iBeacon and it’s on full display here at the SXSW festival in Austin, Texas. iBeacon, Apple’s name for their innovative Bluetooth LE technology, allows two-way communication between devices. Fittingly, the official mobile app of SXSW works with this fast-emerging technology. Although it’s been […]
Source: The Hottest Thing at SXSW 14? It’s Gotta Be iBeacon (http://feedproxy.google.com/~r/MobileMarketingWatch/~3/SjU6ftO9ZEc/)