Study: When it Comes to Nurturing Leads, Email isn’t EnoughOne of the most critical steps to convincing a prospective customer to make the purchase – “lead nurturingâ€- is a strategy that’s been employed by marketers since forever. However, a recent joint report from Oracle Marketing Cloud and Bizo - “The State of B2B Lead Nurturing†– shows that, when it comes to nurturing leads, […]
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