MMA Forges Mobile Location Data Accuracy GroupThe Mobile Marketing Association has just announced the formation of what the organization is calling the first ever Mobile Location Data Accuracy Group. According to details shared with MMW, the focus of the group will be to “eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies […]
Source: MMA Forges Mobile Location Data Accuracy Group (http://feedproxy.google.com/~r/MobileMarketingWatch/~3/rFD9F0fC4HI/)