Augmented Reality is Here to Stay: Key Considerations for Marketers<p>Valassis, a leader in activating consumers through intelligent media delivery, is out with a new report sharing key considerations for marketers and retailers as they look to leverage augmented reality (AR) technology in their campaigns. RetailMeNot reports that nearly all (99 percent) of retailers wish to improve the shopping experience to better engage and convert …</p>
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