Making the grade on Madison Avenue
Who’s making the grade in advertising? We found out today, with the release of Adweek’s annual agency report cards.
Although Adweek admits the ratings aren’t a “perfect science,” they do take some hard numbers into account, including revenue gain, revenue per employee, and billing-to-revenue ratio. Trickier is grading the creative side. Adweek says it judges the work based [...]
http://feeds.reuters.com/~r/reuters/blogs/mediafile/~3/279481388/