More pressure to justify cost of cancer drugs versus benefits

[riky]

More pressure to justify cost of cancer drugs versus benefits

<p><a href="http://news.yahoo.com/more-pressure-justify-cost-cancer-drugs-versus-benefits-215412968--finance.html"><img src="http://l1.yimg.com/bt/api/res/1.2/rGASQAvnvQAkXQcZoH.ffA--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3B4b2ZmPTUwO3B5b2ZmPTA7cT04NTt3PTEzMA--/http://media.zenfs.com/en_us/News/Reuters/2012-12-14T051435Z_1_CBRE8BD0EKF00_RTROPTP_2_USA.JPG" width="130" height="86" alt="A bag used to hold chemotherapy drugs is pictured at a patient's home in Burbank" align="left" title="A bag used to hold chemotherapy drugs is pictured at a patient's home in Burbank" border="0" /></a>(Reuters) - Medical providers have begun to think more about cost, as well as safety and effectiveness, when they decide on cancer treatments. In the past, pharmaceutical companies could launch a high-priced drug with little push back. But now, there is more pressure from insurers as well as doctors to justify using drugs that provide only incremental benefits. Products that offer clear-cut advances in treatment, however, still command premium prices. The pressure on costs is likely to accelerate. The U.S. ...</p><br clear="all"/>

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