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Google Aims to Reduce Accidental Clicks in Mobile Ads

Started by blogger, December 14, 2012, 10:42:24 AM

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Google Aims to Reduce Accidental Clicks in Mobile Ads

Google has a new enemy: the fat finger. As a result, the Internet search giant and Android powerhouse is looking to dramatically reduce the rate of accidental mobile ad clicks, a phenomenon that Google says is bad the user, the publisher, and the advertiser who pays for clicks that may not be valuable. Allen Huang, [...]

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