Experian Tells Mobile Marketers that iPhone Owners Are ‘Most Engaged’

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Experian Tells Mobile Marketers that iPhone Owners Are ‘Most Engaged’

Nothing makes the effort behind a mobile marketing campaign more effective than an engaged audience. Consequently, when mobile device users already have a history of being engaged with their devices, it could give mobile marketers some direction with regard to the platforms that should be most heavily targeted in a particular campaign. This week, the [...]

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