Can Geo Targeted Tweets Really Outperform Search?

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Can Geo Targeted Tweets Really Outperform Search?

Are geo-targeted tweets really more powerful than search? If you ask a knowledgeable source at Lenovo, the answer lands squarely in the affirmative. And here’s why. According to a new case study presented by Twitter, Lenovo’s search marketing manager for Europe, the Middle East, and Africa, indicates that geo-targeted tweets are far more effective than [...]

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