DirecTV: ‘Data is a Currency’

[blogger]

DirecTV: ‘Data is a Currency’

What’s a digital marketing exec to do these days? According to DirecTV’s Clay Fisher: dig deeply in the data. “Personalization is the future, and you can’t really do that without a great understanding of the actual prospect or customer,” Fisher recently said. “Data is a currency.” Fisher made the remarks in a recent announcement that […]

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