Lord & Taylor Going Big with iBeacon

[blogger]

Lord & Taylor Going Big with iBeacon

HBC Department Store Group has just announced plans to deploy the Swirl in-store beacon marketing platform. Adding its brand to the list of cutting-edge retailers wanting to bolster he in-store mobile experience of its shoppers, the group tells MMW via a written statement that it seeks to “deliver digital experiences to consumers’ smartphones while they […]

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