SMS Brand Engagement Popular with Consumers, Survey Says

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SMS Brand Engagement Popular with Consumers, Survey Says

According to the findings of a new global SAP study, consumers in twelve nations have one thing in common — a strong penchant for communicating with brands via SMS. 81 percent of those surveyed express liking SMS over a mobile app to communicate with a brand largely for the sake of simplicity. In addition, 71 […]

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