Goodbye CTR: That Metric Doesn?t Cut It for Mobile Ad Measurement

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Goodbye CTR: That Metric Doesn?t Cut It for Mobile Ad Measurement

Once upon a time, the Click-Through-Rate (CTR) was the holy grail of engagement metrics. Not now. “Marketers only using clickthrough rates (CTRs) to measure mobile ad performance may need to take a step back and re-evaluate, based on a September 2014 report by xAd, Nielsen, and Placed,” explains a recent eMarketer report. “According to the […]

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