Research on Ireland Super Smoothie Campaign Proves Mobile Works for Brands

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Research on Ireland Super Smoothie Campaign Proves Mobile Works for Brands

New research carried out by RED C on behalf of IAB Ireland, shows that mobile advertising indeed can have a stronger brand impact than competing media formats. The research focused on a specific mobile-only campaign for the “Innocent Super Smoothie,” a healthy fruit smoothie product popular in Ireland and the UK. The study, conducted in […]

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