SEO Tricks: Internet Marketing's Words That Sound too Good to be True

[SEO Manager]

Internet Marketing's Words That Sound too Good to be True
 

<p>Words that sound good are often used in marketing by those in dire need of credibility, or those promoting a warped view of reality needed to justify their own business models. Many catch words and phrases obtain an Orwellian opposite meaning, due to such usage. Some examples?</p>
<h3>from SEOs...</h3>
<ul>
<li>below radar network = huge obvious footprint</li>
<li>ethical SEO = while the search engines are not our clients, we put them above our clients (or, we are lacking in creativity)</li>
<li>industry standards &amp; certification = low paying job, little to no competitive advantage</li>
<li>cheap original content = recycled, machine translated, or obviously outsourced</li>
<li>blog links = comment spam</li>
<li>automated link building solution = bot driven spam</li>
<li>spam = sites positioned above mine (think this one came from Brett Tabke)</li>
</ul>
<h3>from search engines...</h3>
<ul>
<li>ad quality scores = price gouging algorithms</li>
<li>ethical links = links purchased through our ad network (You are not allowed to view links. Register or Login)</li>
<li>link spam = links bought through other networks, especially if they influence our rankings</li>
<li>quality content = content just like the stuff on your site, but published on a Fortune 500 website</li>
<li>thin affiliate = content just like on the Fortune 500 sites, but published on your website</li>
<li>organic growth = keep ranking on page 12. buy our ads if you want exposure. better luck next life.</li>
</ul>
<h3>from directories...</h3>
<ul>
<li>seo friendly directly = only for SEOs, not something Google wants to count</li>
<li>useful links = poor label for irrelevant spam</li>
<li>bidding directory = list of casino affiliate sites</li>
<li>high pagerank = recycled expired domain (or domain showing false pagerank from pointing the domain at a trusted domain and waiting for a Google toolbar update) </li>
<li>100% spam free = free spam. and nothing but spam</li>
</ul>
<h3>from PPC marketers...</h3>
<ul>
<li>PPC is way better than SEO = speaker earns more charging a percent of spend than they would for delivering greater value through a more complex but less transparent process</li>
<li>SEO is luck = speaker is ignorant of the SEO field, and is too lazy to learn it</li>
</ul>
<h3>from affiliates...</h3>
<ul>
<li>high volume leads = massive cookie pushing</li>
<li>high quality leads = incentivised or automated</li>
<li>lead cleansing = hoping mixing in your fraud with the pool of others will conceal it</li>
</ul>
<h3>from email list internet marketers...</h3>
<ul>
<li>you're leaving money on the table = It's my money (on your table), and I need it now. (a shout out to J.G. Wentworth!)</li>
<li>cutting edge system = outdated advice (with a high affiliate payout)</li>
<li>buy today or miss out = if you buy you are probably being exploited by an offer that has no lasting value</li>
<li>life-changing event = you will be bombarded with spam for the rest of your life if you send in a single dollar</li>
</ul>
<h3>Your Turn</h3>
<p>What are some of your favorite double meaning words and phrases?</p>

 

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