MMW Op-Ed: What Direct Response Marketers Need to Know When Moving into Retail

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MMW Op-Ed: What Direct Response Marketers Need to Know When Moving into Retail

The following is a guest contributed post from Jill Draper, President of Marketsmith. Direct response marketers looking to move into retail are faced with considerable challenges as they navigate the needs of retailers to promote their products to the largest possible audience. This transition isn’t a minor change in strategy. It’s a fundamental shift from […]

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