Marketers: Identify and Activate Your ‘Dark Social’ Blind Spot

[blogger]

Marketers: Identify and Activate Your ‘Dark Social’ Blind Spot

The following is a guest contributed post from Rebecca Watson, VP of Business Development at RadiumOne It is hard to act on what you can’t see, a concept that has lead marketers to largely ignore ‘dark social’ up until now. The term represents all the instances in which consumers share a brand’s digital content with […]

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