“Search” No More For Marketing’s Latest Grail

[blogger]

"Search" No More For Marketing's Latest Grail
      

A funny thing about Google’s mobile search service, called Google SMS, which lets people find businesses by texting names and locations to a short code: Those who know about it utilize it constantly and really love it; but passionate as they are, users are still a minority among cell phone owners.
The dichotomy occurred to me this week [...]
         

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