Was it a plummet?

[Sunite]

Was it a plummet?
      

Retailers’ holiday sales plummet
NEW YORK - Retailers’ sales fell as much as 4 percent during the holiday season, as the weak economy and bad weather…
Plummet? You really need to use the word plummet when talking about 4%? Wow.
i know you want to catch the attention of readers. But honestly… plummet? You are not helping [...]
         

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