Mobile Marketers: Self-Regulate With MMA Complaint Process

[blogger]

Mobile Marketers: Self-Regulate With MMA Complaint Process
      

Remember the AT&T text-spam fiasco, which I said was especially egregious because it seemed the cellular company violated its own opt-in requirements? Well, the Mobile Marketing Association has launched an investigation–thanks to a complaint system that, frankly, is news to me.
If you ever receive a mobile marketing message that you think violates best practices and [...]
         

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