Appliance Stores- Started Taking Singing The Main Theme And Improving Service_51

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Appliance Stores: Started Taking Singing The Main Theme And Improving Service
。
3 months, with the
Air conditioning
World War started, start the spring promotions, spring's home appliance market in the first round of fighting has broke out.
Reporter found, shop World War, and shop the store reconstruction is still the highlight of this year, all
Service
Improvement and the introduction of cultural marketing, in turn detonated appliance market in 2007 intense competition.
Happy Valley is still the common goal of enclosure
Major appliance stores from the current stores in Dongguan, the number of terms, fashion
Electrical
, 14,You are not allowed to view links. Register or Login, Suning has six. Last year
States United States
In Dongguan, fired seven new stores, bringing the total number of 13 stores, plus the bridge early this year a new store opening, a total of 14 stores, appliance stores and fashion the number of flat. "In 2007, expansion of new store is still our focus, our business development plan has been to find the right address." Gome,You are not allowed to view links. Register or Login, general manager of Dongguan, I just told reporters, "so some of the better in Guancheng will consider the creation of large regional stores, this year we plan to open two or so. "
Addition to urban markets and expand to 34 markets, also plans to become an important home appliance stores. "According to our plans for 2007, the township is expected to open in the developed three large stores." Vice president who have made modern appliances, said an interview.
Shop for the last year, conservative Suning Appliance, this seems to speed up the pace of enclosure. Suning Appliance, General Manager Wu Zhaokun said Suning will open large stores this year, the main flagship store is expected there will be four or five new stores opened in the month.
Transformation of a single shop in stores to improve the quality of
Year, all the supermarkets to shop in addition to the program, continue to adjust the existing stores to increase sales in a single store, it is the most important task. Fashion said Wang Xiaoyan, vice president of electrical market, at least this year, fashion electric three stores will be completed the transformation of 51 will be before the Cheonggyecheon, the first two international stores rectification. She believes that these adjustments will make the business more in line with the local store demand, improve the quality of a single shop.
GOME Advertisement Promotion Department director Pian Qin told reporters, Gome stores each year some adjustments after the transformation of these stores in the same time maintaining the traditional advantages of home appliances, will increase
Digital
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Communicate
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Computer
The introduction of 3C products and inputs.
"We plan in April from the first comprehensive upgrade Humen Avenue store, will be spared no expense to build a flagship store in the township's top 3C, which is 2007, Dongguan, our deployment in key cities and towns plan a start." General manager of Suning Appliance Wu Zhaokun said the renovation will upgrade, product display, while the product brand to further sort out, winning by quality.
The development of service innovation in order to differentiate
Into 2007, major appliance stores and marketing in the service invariably means of exploration and innovation, in order to differentiate development.
Is understood that fashion electrical launch of the "New Year air?? Air medical-up" service activities, has recently started. They said that this year will adopt a "pull marketing" is the customer that the good (including services) best efforts to provide to the customer. Besides, Suning will this year to "experiential marketing" which, because plenty of road from South City store experience, "experiential marketing" by the majority of
Consumption
Were recognized.
According to Pian piano introduction to appliance sales, repair,
Maintenance
One-stop service for the purpose of Gome Home Appliances
Hospital
Expected to be 51 before the formal operations in Dongguan.
But an unidentified appliance industry, frankly admitted that the supermarkets are constantly innovating, to differentiate, but look at the actual results shown are less obvious. To truly differentiate into, take some time.
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