SEO Tricks: Google Product Search Ecommerce Play

[SEO Manager]

Google Product Search Ecommerce Play
 

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>In a "oh what is the brown stuff oozing from my pants" moment for some e-commerce site owners, Google has quietly entered the space of pulling in manufacturer data You are not allowed to view links. Register or Login:</p>

<p>To make these pages even better, we plan on working with suppliers and manufacturers to get product data straight from the source.</p>
<p>We are starting this effort through a business partnership with Edgenet, a provider of product data management solutions. Manufacturers and suppliers can work directly with Edgenet's Ezeedata service to submit high-quality product data and images to Google. For more information, you can visit their website, at You are not allowed to view links. Register or Login .</p>

<p>Example You are not allowed to view links. Register or Login.</p>
<p>In the past Google has also beta tested You are not allowed to view links. Register or Login, plus they have already started You are not allowed to view links. Register or Login in the US (You are not allowed to view links. Register or Login). at some point you can count on this huge block of product information Google is pulling in to appear directly in the organic search results, pushing many ecommerce organic search results below the fold. You are not allowed to view links. Register or Login was just the start of a trend.</p>
<p>What makes this trend scarrier is that everyone is doing it: Google, You are not allowed to view links. Register or Login, You are not allowed to view links. Register or Login, You are not allowed to view links. Register or Login, etc.</p>
<p>The mental model I have come to view search through is this: if a search engine can cut you out of the supply chain while having similar quality then they consider you to be at best irrelevant and You are not allowed to view links. Register or Login. Alternatively, the more your offering looks like a search engine, You are not allowed to view links. Register or Login.</p>
<p>The big issue with this is network effects. Outside of brand corrosion &amp; legal issues, there is basically no limit to how far search engines can push. Sure the above focus is on ecommerce, but don't forget that Google is buying Metawebs + ITA Software. And they have the ability to You are not allowed to view links. Register or Login. If you want their search traffic you have to opt into being scrapped and disitermediated, likeso:</p>
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<p>You can differentiate by having product information. But Google scrapes it. You can differentiate through consumer &amp; editorial reviews. But Google scrapes it. You can differentiate by brand, but Google sells branded keywords to competitors. No matter what you do, Google competes against you. You can opt out of being scraped, but then you get no search traffic (&amp; the ecosystem is set up to pay someone else to scrape your content + wrap it in ads).</p>
<p>If you are a big player (like TripAdvisor) You are not allowed to view links. Register or Login &amp; re-negotiate more favorable terms. Smaller players don't have that luxury. Without that leverage, You are not allowed to view links. Register or Login.</p>
<p>These sorts of trends make the concepts of branding and positioning more important. If Google (and similar companies) aim to consolidate down markets into fewer players then it makes sense to be a #1 in a smaller niche market than a #5 in a bigger one.</p>
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