Mobile Marketing Becoming More Affordable Through Apple’s iAd Platform

[blogger]

Mobile Marketing Becoming More Affordable Through Apple’s iAd Platform

Mobile marketing sticker shock has prompted Apple to dramatically slash the buy-in entry rate for the company’s iAd mobile advertising platform. On Wednesday, Apple confirmed that the the iAd buy rate has been slashed by half. Effectively immediately, Apple’s former $1 million minimum advertising threshold has been reduced to $500,000, as the Cupertino, California-based tech [...]

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