Why Social Networks Are The Next Big Mobile Advertising Platform

[blogger]

Why Social Networks Are The Next Big Mobile Advertising Platform

The following post is a guest contribution from Eric Mugnier, U.S. senior vice president at M&C Saatchi Mobile in New York. Until recently, Facebook faced a wall of criticism that that they had failed to sufficiently capitalize on their mobile users. The situation changed in January of this year when Facebook announced in its 2012 [...]<img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/DBe1SxcyQxE" height="1" width="1"/>

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