MMW Op-Ed: Why Your Media Buys Aren’t Hitting the Bull’s-Eye

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MMW Op-Ed: Why Your Media Buys Aren’t Hitting the Bull’s-Eye

The following is a guest contributed post from Rick Wyerman, SVP of Product Services & Development at iPredictus. In the film Momento, the protagonist Leonard, an ex-insurance agent, can no longer create new memories. The last thing he remembers is the murder of his wife. He wakes up each day and relies on an imperfect […]

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