Why Western Europe is a 2014 Mobile Marketing Hotspot

[blogger]

Why Western Europe is a 2014 Mobile Marketing Hotspot

Mobile marketing is on the rise in Europe and for good reason. According to the latest eMarketer projections, nearly 50% of all Western European residents will connect to the Internet via mobile in 2014. Across the continent, consumers are turning to mobile to search and spend, two reasons why businesses large and small throughout Europe […]

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