In Emerging Markets, One-Size-Fits-All Mobile Marketing Always Fails

[blogger]

In Emerging Markets, One-Size-Fits-All Mobile Marketing Always Fails

Smartphones across the global landscape have reached a critical saturation point, meaning that there are now more opportunities in emerging markets to not only engage but convert new customers using mobile advertising. These emerging markets include the Middle East, Latin America, Asia Pacific and Africa, where year-over-year growth has increased by more than 60% for […]

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