Video Comes to Leading Self-Serve RTB Platform

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Video Comes to Leading Self-Serve RTB Platform

This week, SiteScout added online video to its real-time bidding (RTB) software. SiteScout, a self-serve platform for programmatic ad buying, regularly sees 30 billion ad impressions each day. But it now accesses an additional 1.5 billion daily video impressions through integrations with top video SSPs and exchanges including LiveRail and SpotXchange. We’re told that SiteScout […]

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