Real Time Goes Big Time: UM, AOL Launch ‘Moments Marketing’

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Real Time Goes Big Time: UM, AOL Launch ‘Moments Marketing’

Looks like real time marketing is going big time. It was just announced that UM, an IPG Mediabrands agency, and AOL Platforms are together developing a real-time marketing platform the firms hope will be campaign-ready by third quarter 2014. The new platform — which will deliver messages on the heels of breaking national and regional […]

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