Is The Email ‘Click-Through Rate’ Obsolete?

[blogger]

Is The Email ‘Click-Through Rate’ Obsolete?

It’s a head spinner, to be sure. The pace of change, that is. Just when marketers think they have something nailed down, it moves — and sometimes it moves big. According to a blog post by Jordan Cohen at the eMail Insider (a MediaPost feature), only four years ago just 9% of email marketing messages […]

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