Mobile’s Not a Noun, It’s a Verb: Behavior is Everything

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Mobile’s Not a Noun, It’s a Verb: Behavior is Everything

A lot of marketers may think of mobile as a channel, a thing, a site, a means — particularly in regard to their own advertising efforts. In their minds, it’s a noun. But according to Jeff Fagel, CMO at G/O Digital, we really should be thinking of mobile as a verb. “If there’s one thing […]

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