The Intangibility of Digital ROI is its Biggest Challenge

[blogger]

The Intangibility of Digital ROI is its Biggest Challenge

The bottom line of marketing has always been simply this; what’s the return on investment or ROI? Before the digital age it was much easier to figure this out but, even with the amazing amount of digital technology we have today, determining the ROI of any digital marketing campaign is still difficult at best. If […]

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