Data Shows Digital Marketing Works for Pharma

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Data Shows Digital Marketing Works for Pharma

mHealthWatch is out with a new report citing data from comScore that should lend confidence to pharmaceutical marketers. Results from comScore’s eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry show that online direct to consumer (DTC) marketing continues to increase conversion among patients and prospects. Favorably, the study also shows that pharmaceutical online […]

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