What Do Women Want? IAB Lists Five Core Principles on Mobile Ads (Hint: They Start with Listening)

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What Do Women Want? IAB Lists Five Core Principles on Mobile Ads (Hint: They Start with Listening)

“Mobile advertising sometimes feels like that old cliché about the weather: everyone complains about it but no one ever does anything about it,” begins Joe Laszlo in a recent story posted at the Interactive Advertising Bureau (IAB) website. Laszlo, who is Senior Director of the IAB’s Mobile Marketing Center of Excellence, thinks there are many […]

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