Has ‘Age of Enlightenment’ Arrived for RTB?

[blogger]

Has ‘Age of Enlightenment’ Arrived for RTB?

“Data-driven targeting is old hat in many corners of the advertising world,” says Steve Yi. “Advertisers now draw on limitless forms of data to target the best consumer at the most opportune time and speak to them in the most appropriate way.” That begins Yi’s essay, recently posted at Adotas, on the changing fortunes of […]

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