Marketing Evolution: Avoiding ROI that’s DOA Means Moving to Mobile

[blogger]

Marketing Evolution: Avoiding ROI that’s DOA Means Moving to Mobile

At a recent innovation conference, Marketing Evolution CEO Rex Briggs presented some new findings and discussed rapidly developing analytic capabilities. Briggs’ presentation, entitled “Accelerating the Transformation and Innovation of Marketing,” focused on new research that shows how mobile fits into the broader marketing mix. The research, initiated by the Mobile Marketing Association in collaboration with […]

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