Research Says Beacon Flops When Overdone in Mobile Marketing

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Research Says Beacon Flops When Overdone in Mobile Marketing

Could multiple beacon messages be a turn-off for consumers? It certainly appears so. Newly released research indicates that marketers risk a whopping 313 percent drop in application use when more than one beacon message is delivered per location. “On the other hand, when beacons are used as a utility, this can lead to a 500 […]

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