Lytics Raises Big Bucks to Battle Digital Marketing?s Finest? But Will It Be Enough?

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Lytics Raises Big Bucks to Battle Digital Marketing?s Finest? But Will It Be Enough?

Lytics recently raised $7 million dollars, according to the Wall Street Journal, to battle digital marketing powerhouse like Salesforce and Adobe. But will it be enough? Lytics, which provides software-as-a-service to marketers, wants a bigger piece of the market largely dominated by just a handful of leading rivals. And notwithstanding the intense competition, it looks […]

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