Is Programmatic Mobile Advertising More Fraud-Resistant?

[blogger]

Is Programmatic Mobile Advertising More Fraud-Resistant?

What’s bugging digital advertisers? According to Victor Malachard, whose commentary on the topic appeared at Fourth Source, it’s fraud. Among the concerns “for all players in the digital advertising ecosystem, and quite rightly, too, is fraud, in which non-human clicks and impressions drain advertising budgets rather than reaching the right audiences,” Malachard writes. Whether it […]

Source: You are not allowed to view links. Register or Login