Does March Madness TV Ad Revenue Dispel Myths About the Death of TV Advertising?

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Does March Madness TV Ad Revenue Dispel Myths About the Death of TV Advertising?

Scott Kowalchek of DirectAvenue, who manages successful DRTV advertising campaigns for national advertisers, has some strong opinions about the supposed death of TV advertising. For starters, it simply isn’t dead. The proof? According to Kowalchek, the 1.1 billion in TV ad revenue generated by March Madness last month is all the evidence we need. “For […]

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